Jeff Jacob, CEO, stated, "we are pleased to have successfully completed a bridge financing round with high quality investors. Among the participants in this round were the TRAC fund, managed by Mr. Richard Love and Dr. Daniel von Hoff, as well as former biotech and pharmaceutical executives." Mr. Jacob continued, "our choice of endpoints and subsequent positive advice from the European Medicine Agency have resulted in increased enthusiasm from our current investors, new investors, and potential partners. We are optimistic that completion of this bridge round will give us the runway to finalize a partnership and/or financing to complete two Phase III trials, familial adenomatous polyposis (FAP) and preventing recurrence in colon cancer survivors."

About CPP

Cancer Prevention Pharmaceuticals, Inc. (CPP) is developing therapeutics that reduce the risk of cancer. CPP's approach has been used with great success in other disease categories such as cardiovascular, neurovascular and infectious disease. Agents that target pre-disease states have helped reduce death rates from these conditions by 50%-70% over the past 30 years. Just as these other prevention therapies represent the largest-selling drug classes on the market today (>$25 billion), CPP believes there is even more potential for therapies that reduce the risk of cancer. In addition to its Phase III FAP study, CPP is also collaborating on a large (n=1350) Phase III trial in colon cancer survivors (SWOG study S0820) expected to begin in the second half of 2011. Additional information on CPP is available at www.canprevent.com.

Forward Looking Statements

This press release contains forward-looking statements subject to risks and uncertainties that could cause actual results to differ materially from those projected. Forward-looking statements include statements about the planned Phase III trial of the CPP-1X/sul combination therapy in FAP as well as the company's focus, collaborative partners, and independent and partnered product candidates. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent or obligation to update these forward-looking statements.

CONTACT: Cancer Prevention Pharmaceuticals
Jeffrey Jacob
CEO
520-908-7774
jjacob@canprevent.com

"We are pleased to have advised BELLUS Health in successfully finding a partner for Kiacta for AA Amyloidosis. It has been an excellent experience, working closely with the outstanding management team of BELLUS Health," said Matthew Geller, PhD, President of Geller Biopharm. "This is an ideal partnership for BELLUS Health. It provides validation of their highly promising phase III product candidate, KIACTA(TM), while at the same time contributing to strengthen their financial position."

Mr. Roberto Bellini, President and Chief Executive Officer of BELLUS Health, stated, "We are pleased to deliver on what has been a major priority of our Company and announce this partnership with Celtic Therapeutics to develop KIACTA(TM) to its fullest potential. We are grateful to Geller Biopharm for having introduced us to Celtic Therapeutics. Geller Biopharm's expertise and counsel has certainly been very useful in successfully closing this transaction," he concluded.

About KIACTA(TM)

KIACTA(TM) is an investigational product candidate for the treatment of AA Amyloidosis. KIACTA(TM) has received Orphan Drug Status designation in the United States and Orphan Medicinal Product designation in Europe and is now advancing to a second Phase III confirmatory clinical trial in the second half of 2010.

KIACTA(TM) was investigated in a landmark international, randomized, double-blind, placebo-controlled, and parallel-designed clinical trial in which 183 AA Amyloidosis patients were enrolled at 27 sites around the world. The results of the Phase II/III clinical trial for KIACTA(TM) demonstrate that this product candidate offers important clinical benefits to patients by reducing the progression of AA Amyloidosis-associated renal disease. These results were published in the June 7, 2007 issue of the New England Journal of Medicine.

About BELLUS Health

BELLUS Health is a global health company focused on the research and development of products to provide innovative health solutions to address critical unmet medical needs. For further information, please visit www.bellushealth.com.

About Geller Biopharm

Geller Biopharm is a healthcare advisory firm based in NYC that has extensive experience and is actively engaged in licensing, mergers, acquisitions and consulting assignments for biotech, pharmaceutical and medical device companies. All securities and investment advisory services, including financial raises, provided by Geller Biopharm's members are offered through Financial West Group (FWG), member FINRA/SIPC. Geller Biopharm and FWG are not affiliated.

Forward Looking Statements

Certain statements contained in this news release, other than statements of fact that are independently verifiable at the date hereof, may constitute forward-looking statements. Such statements, based as they are on the current expectations of management, inherently involve numerous risks and uncertainties, known and unknown, many of which are beyond BELLUS Health Inc.'s control. Such risks include but are not limited to: the impact of general economic conditions, general conditions in the pharmaceutical and/or nutraceutical industry, changes in the regulatory environment in the jurisdictions in which the BELLUS Health Group does business, stock market volatility, fluctuations in costs, and changes to the competitive environment due to consolidation, that actual results may vary once the final and quality-controlled verification of data and analyses has been completed, as well as other risks disclosed in public filings of BELLUS Health Inc. Consequently, actual future results may differ materially from the anticipated results expressed in the forward-looking statements. The reader should not place undue reliance, if any, on any forward-looking statements included in this news release. These statements speak only as of the date made and BELLUS Health Inc. is under no obligation and disavows any intention to update or revise such statements as a result of any event, circumstances or otherwise, unless required by applicable legislation or regulation. Please see the Annual Information Form of BELLUS Health Inc. for further risk factors that might affect the BELLUS Health Group and its business.

CONTACT: Geller Biopharm Matthew Geller, PhD, President (212) 315-0600 ext 201 Mobile (917) 509-6062 matt@gellerbp.com

"Geller Biopharm is proud to have worked closely with Threshold. Threshold's lead product, TH-302, has shown encouraging positive results in the treatment of a broad variety of solid tumors and has the potential to be a breakthrough cancer treatment. Geller Biopharm has worked closely with Threshold's outstanding management over the past year in assisting them in positioning and presenting their story and is greatly pleased that they now have the financial resources to bring this product closer to the market," said Dr. Geller, President of Geller Biopharm.

About Geller Biopharm

Geller Biopharm is a healthcare advisory firm based in NYC that is actively engaged in licensing, mergers, acquisitions and consulting assignments for biotech, pharmaceutical and medical device companies. All securities and investment advisory services offered through Financial West Group, Member FINRA/SIPC. Geller Biopharm is a healthcare investment banking division of Financial West Group.

Ê

Forward-Looking Statements

Except for statements of historical fact, the statements in this press release are forward-looking statements, including statements regarding Threshold's product candidates and approach to developing new product candidates, clinical trials and anticipated results, potential therapeutic uses and benefits of our product candidates and financial results, estimates, projections and requirements. These statements involve risks and uncertainties that can cause actual results to differ materially from those in such forward-looking statements. Potential risks and uncertainties include, but are not limited to, Threshold's ability to attract and retain employees, commence, enroll or complete its anticipated clinical trials, the time and expense required to conduct such clinical trials and analyze data, issues arising in the regulatory or manufacturing process and the results of such clinical trials (including product safety issues and efficacy results). Further information regarding these and other risks is included under the heading "Risk Factors" in Threshold's Quarterly Report on Form 10-Q, which was filed with the Securities Exchange Commission on August 6, 2009 and is available from the SEC's website (www.sec.gov) and on Threshold's website (www.thresholdpharm.com) under the heading "Investors." Threshold undertakes no duty to update any forward-looking statement made in this news release.

CONTACT: Geller Biopharm Matthew Geller, Ph.D., President 212-315-0600